ANALISIS PERILAKU PENGGUNA APLIKASI MOBILE MATAHARIMALL.COM MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM)
نویسندگان
چکیده
منابع مشابه
Mobile Commerce Usage: Application of Theory of Reasoned Action (TRA) and Technology Acceptance Model (TAM)
Mobile commerce (m-commerce) has witnessed significant growth in the last few years. As every business is aspiring to boost their online sales and get a bigger share of the mobile commerce market, the question that needs examination is “what are the factors influencing the usage of mobile commerce”? A preliminary review of the literature shows that although there are numerous studies relating t...
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Introduction: Application of information technology in educational systems is an active program and educational process, which illustrates modern education in the third millennium. Meanwhile, prior to its application, there should be an effort to identify the effective factors on the acceptance, efficiency, utilization and use of this phenomenon. Therefore, this study aimed to investigate the f...
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ژورنال
عنوان ژورنال: Jurnal SITECH : Sistem Informasi dan Teknologi
سال: 2019
ISSN: 2622-2973,2615-8531
DOI: 10.24176/sitech.v1i2.2790